Case study · 02 / 02 Co-founded with Wee Teng Year · 2025 — Now ← All work

Goofy Tech. A studio of two.

A web development studio I co-founded with my friend Wee Teng. We design and ship clean, custom-coded websites for small Singaporean businesses — in roughly two weeks, with zero framework bloat.

Role
Co-founder · Lead developer
Partner
Wee Teng · Marketing & design
Based
Singapore 🇸🇬
Turnaround
~14 days
Goofy Tech studio website hero — ‘We build websites that elevate small businesses online’
01 · The studio

Two people. One opinion.

Goofy Tech is two of us: Wee Teng, who runs marketing, client relationships, and the visual side from Republic Poly's Design with Business programme; and me on the development side, from Singapore Poly's Applied AI & Analytics.

We started Goofy Tech because most small Singaporean businesses are stuck choosing between $99 templates that look like everyone else, or $10,000 agency builds with timelines that drift for months. Neither one suits a noodle shop, a beauty studio, or a family clinic that just needs to look real online by next month.

So we built the alternative we wished existed — custom design, custom code, two weeks, replies within 24 hours.

02 · What we offer

Six services. One pipeline.

01

Custom web design

No templates. Every site starts from a blank Figma file and a real conversation about the business.

02

Website development

Pure HTML, CSS, and JavaScript. Hand-coded, lightweight, no framework taxes.

03

Responsive design

Works on a four-year-old Android, works on a 4K monitor. No compromises in between.

04

Performance optimisation

Small images, lazy loading, minimal JS. The site should open before the user thinks about it.

05

SEO & discovery

Semantic HTML, proper meta tags, structured data, and a sitemap. Found by the people who matter.

06

Care & support

Hosting, updates, backups, and a real human to message when something breaks. No ticket queues.

03 · The process

Four steps. Two weeks.

  1. Step 01

    Discover

    A free 30-minute call. We learn the business, you learn what we sound like outside email. No deck. No pitch.

    Day 1
  2. Step 02

    Design

    Figma mockup of the full site, plus two rounds of revisions. By the end of this step, you've already seen the website.

    Day 2 – 5
  3. Step 03

    Develop

    We build with a live preview link from day one. You watch it come together — no surprises at the end.

    Day 6 – 12
  4. Step 04

    Launch

    Deploy, handover, and a walkthrough of how to manage the basics. Then we stay on call.

    Day 13 – 14
04 · My role

Lead developer, solo on this site.

On Goofy Tech client projects I lead the build — from translating Wee Teng's Figma into responsive code, to performance work, SEO, and the live preview workflow we use with clients.

For the studio's own marketing site I went a step further and did everything solo: concept, visual system, copy, and every line of code.

  • Premium dark theme Custom space-tech palette with indigo → purple → pink gradient accents and an animated gradient-mesh background of three drifting orbs.
  • Custom cursor + magnetic buttons Lerp-following ring, 3D mouse-tilt service cards with cursor-following glow, magnetic interactive elements throughout.
  • Editorial motion details Line-by-line hero reveal, animated number counters, scroll progress bar, animated vertical-timeline that fills as you scroll past the process.
  • Glassmorphic floating navbar Active-section indicator that follows the scroll position, plus a self-rolling marquee strip listing the tech stack.
  • Accessible by default Floating-label contact form with toast notifications, fully responsive (mobile → 4K), respects prefers-reduced-motion.
05 · Stack

No build step. No regrets.

The whole studio site is pure HTML5, CSS3, and vanilla JavaScript. Hosted on GitHub. No framework, no bundler, no node_modules.

Code

HTML5 CSS3 Vanilla JS

Type

Inter Space Grotesk

Hosting

GitHub
06 · Outcome

Open for briefs.

We're a small studio, and we keep it that way on purpose. New clients land through the site or word-of-mouth, and we generally have room for one or two new builds a month.

If you've read this far and you're a small Singaporean business that needs a real-looking website without the agency-sized invoice — that's exactly the brief we're built for.

goofytech@outlook.sg

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